Basic content is free, while sense-making analytics provide the added value. Traditional search is not viable as the only option for the Web users of tomorrow.
Today’s marketplace for information services is not being satisfied by the existing constellation of publishers and content aggregators on the one hand and providers of search software on the other. Two of the key factors driving the need for a change are:
- Driven by the commoditization of information, today’s news and information services continue to focus on the supply of content and data. Very few are meeting user demands for sense-making tools.
- This proliferation of information, combined with a new generation of professional and private users who want answers at their fingertips without having to involve information professionals or pay for specialist services, is leading to a rapid transformation from power-use to mass-market-use of more intelligent search and analytics.
The difference between REDADA and traditional search engines have a huge impact on what the user has to spend time on to complete his or her task. While traditional search engines put the burden on the users to first work out what query to ask in order to get the response they think they want, and then to dissect the search result in order to extract entities and understand concepts, REDADA does much of that work for its users who instead can spend time on exploring new information and learning from it.